To dye or not to dye? Reflections on going gray in a society that judges graying women | KNKX

To dye or not to dye? Reflections on going gray in a society that judges graying women

Apr 13, 2019

This story originally aired on March 10, 2018.   

Gray hair is one of the inevitable timestamps of life, and Ashley Gross has noticed a few springing up on her head lately. Or rather, her kids have noticed, and enjoy pointing them out. This didn't seem like such a big deal, until she noticed that there tend to be relatively few prominent women who let their gray show.

Hair colorants are a multi-billion dollar industry that seems to target women's insecurities about aging. They also reinforce a strain in our culture that diminishes older women.

So what to do? Let it all hang out, social consequences be damned? Or cave in and buy a little dye?

Gross looks for advice from female friends, her mother, and a token male: her husband, Sound Effect host Gabriel Spitzer.