This story originally aired on March 10, 2018.
Gray hair is one of the inevitable timestamps of life, and Ashley Gross has noticed a few springing up on her head lately. Or rather, her kids have noticed, and enjoy pointing them out. This didn't seem like such a big deal, until she noticed that there tend to be relatively few prominent women who let their gray show.
Hair colorants are a multi-billion dollar industry that seems to target women's insecurities about aging. They also reinforce a strain in our culture that diminishes older women.
So what to do? Let it all hang out, social consequences be damned? Or cave in and buy a little dye?
Gross looks for advice from female friends, her mother, and a token male: her husband, Sound Effect host Gabriel Spitzer.
