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Expanding The NPR Brand, Mom By Mom

NPR is good.
Connie J. Sun

The other day, I wrote a post about a cartoonist, Connie Sun, and her thoughts about animals. Her mom heard about it, and called Connie to say "Yea!" and then, because she's an honest woman, she asked, "What is NPR?" Here's what happened next:

I have this conversation all the time. So many people are not aware that NPR writes things, "posts" things. But we are spreading the word. (Going from "What is NPR?" to "NPR is blogs?" — that's progress, I think. No?)

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Robert Krulwich works on radio, podcasts, video, the blogosphere. He has been called "the most inventive network reporter in television" by TV Guide.