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Childcare Campaign To Air TV Ads During Monday Night Seahawks Game

Kyle Stokes
Backers of the Yes for Early Success campaign, whose favored ballot initiative appears on Seattle's November ballot as Proposition 1A, hold a press conference in July.

Supporters of a campaign to raise wages and create a training program for Seattle's childcare workers are hitting the airwaves, unveiling a commercial that will air during one of the city's most-watched television events: Monday night's Seahawks game.

The ad buy highlights Proposition 1A's fundraising advantage. The campaign has out-raised a competing measure more than 3-to-1, logging more than $995,000 in contributions — nearly all of it from the American Federation of Teachers and Service Employees International unions.

Compare that to their opponent, Proposition 1B. Despite big-dollar gifts from a member of the Nordstrom family, a minority owner of the Mariners and the Bezos Family Foundation; the city-backed campaign to create a pilot program to pay preschool tuition for low-income families has only raised about $265,000 so far.

The Prop. 1A commercial set to air on ESPN during Monday night's telecast of the Seattle Seahawks game is part of a $25,000, week-long ad buy, campaign spokesperson Heather Weiner said. More commercials, she added, are in the works.

The ads will air during a peak viewing time in the Seattle market, even by primetime television standards. The last time the Seahawks played on Monday Night Football — in December of last year — more than 70 percent of television-watching households in the region tuned in.

Kyle Stokes covers the issues facing kids and the policies impacting Washington's schools for KPLU.