Celebrate the 30th Annual Magic in the Market at Pike Place Market on Saturday, November 29, as Seattle’s favorite holiday tradition returns!

Pike Place Market’s 30th Annual Magic in the Market returns on Saturday, November 29, 2025, coinciding with Small Business Saturday. From 11am to 4pm, the Market will transform into a festive holiday wonderland filled with free Santa photos, live reindeer, kids’ crafts, cookie decorating, holiday choirs, a Sip & Savor tasting event for adults and more! The celebration concludes with a 5pm lighting ceremony featuring the Can Can Dancers and a performance by Carly Ann Calbero. Celebrate 30 years of holiday magic, shop local, and make memories at the heart of Seattle.