A lecture-discussion hosted by Lance Rhoades

With over 600 million record sales worldwide, The Beatles remain the most successful musical act of all time. How a rhythm and blues/rockabilly band from Liverpool, England grabbed the world's attention – putting an indelible and immeasurable stamp on popular culture – is the story of The Fab Four's drive, their strong management and ingenious production, and the arrival of new media that were opening opportunities to reach the enormous audiences eager to unleash their enthusiasm. Lance Rhoades will discuss how all of these stars aligned to form into the biggest entertainment phenomenon in history.

This program is free but registration is required.

Registration: bit.ly/svbeatlemania