Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Expedia Begins Accepting Bitcoin For Hotel Bookings

Rick Bowmer
AP Photo
FILE - This April 3, 2013 file photo shows bitcoin tokens in Sandy, Utah.

Bellevue, Washington-based Expedia just announced it will start accepting bitcoin for hotel bookings. The online travel site is embracing the volatile, virtual currency on what it calls a "test-and-learn" basis.

Effective as of Wednesday, the digital currency will be a payment option, but only for hotel bookings on the company's U.S. site. 

Expedia vice president Michael Gulmann said the travel company likes to try new things "in small steps."

"Hotels are a very large part of our overall business," Gulmann said. "This allows us to really gauge what the demand is. It allows our consumers to speak with their wallets, if you will."

Expedia plans to immediately convert its bitcoin revenue into old-fashioned dollars through an exchange called Coinbase.

Gulmann said the online travel agency doesn't expect a windfall off the bat, nor does it want to make a political statement. It is about "allowing our consumers to pay however they want to pay."

He said a modest number of consumer requests along with curiosity amongst the in-house engineering team prompted the bitcoin embrace.

"The first numbers out exceeded our expectations, as far as the number of transactions we got in through bitcoin," Gulmann said. "But it is still a miniscule amount compared to Expedia's overall bookings for the day. While it is very, very small for now, I expect that to grow over time as it becomes more widely adopted globally."

Expedia is by far the largest Pacific Northwest company to accept bitcoin. It may, in fact, be the largest retailer globally to embrace the cryptocurrency.

Other early adopters include Salt Lake City-based and the online store operated by Seattle Seahawks player Richard Sherman.

Correspondent Tom Banse is an Olympia-based reporter with more than three decades of experience covering Washington and Oregon state government, public policy, business and breaking news stories. Most of his career was spent with public radio's Northwest News Network, but now in semi-retirement his work is appearing on other outlets.