For Jason Aaron Baca, a model from Los Gatos, Calif., his inspiration for romance cover modeling came randomly.
It sparked when he walked into a bookstore simply looking for something to read. There he saw a romance book cover.
"I said, 'You know what? This is something that I can actually do. This is something that, you know, it's going to take a lot of work to get a body like those guys on the cover," he tells NPR's Renee Montagne. "At that moment right there I kind of realized that this is something I am definitely going to go after."