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Joining The Family Potato Business Lets Father And Son Finally Connect

Courtesy Nick Morrison
KPLU's Nick Morrison and his father, 1981.

KPLU's Nick Morrison has had many jobs, ranging from disc jockey to adult theater manager to music publication entrepreneur. So it might come as no surprise that he also worked in the family business.

Nick's father was in the potato business in Eastern Washington, and after some time in San Francisco, Nick returned home in need of some work.

He and his father had never really taken the time to get to know each other, and Nick, arriving back home with a pony tail and bell bottoms, was probably not going to improve things.

But after Nick created a way to increase productivity in the workplace, his father not only opened his mind to Nick, but to hippies everywhere. It turned out to be the beginning of a beautiful father-son relationship.

Kevin Kniestedt is a journalist, host and producer who began his career at KNKX in 2003. Over his 17 years with the station, he worked as a full time jazz host, a news host and produced the weekly show Sound Effect. Kevin has conducted or produced hundreds of interviews, has won local and national awards for newscasts and commentary.
Nick began working at KNKX as a program host in the late 1980’s and, except for a relatively brief hiatus, spent the next three decades with the station. He worked as a jazz and blues host, music director and production manager. Nick retired from KNKX in 2024.
Gabriel Spitzer is a fill-in reporter, producer and host who previously covered science and health and worked on the KNKX show Sound Effect.