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After more than two years, NPR's How I Built This Live with Guy Raz is returning to Seattle! On Thursday, March 26, join host Guy Raz for a conversation with Bruce Pavitt and Jonathan Poneman, co-founders of the independent record label Sub Pop. You’ll learn all about their journey: from their not-so-humble beginnings representing Nirvana and Soundgarden, to their recent foray into comedy records, and their continuous effort to represent musicians that they love and believe in.
Like NPR's How I Built This podcast, the evening will motivate you to think big as you embark on your own ventures: business, non-profit, creative and beyond.
ABOUT GUY RAZ
Guy Raz is the host, co-creator and editorial director of three NPR programs, including TED Radio Hour and How I Built This. Both shows are heard by more than 14 million people each month around the world. He is also the creator and co-host of NPR's first-ever podcast for kids, Wow In The World.
Previously, Raz was weekend host of NPR News' signature afternoon newsmagazine All Things Considered. During his tenure, he transformed the sound and format of the program, introducing the now-signature "cover story" and creating the popular "Three-Minute Fiction" writing contest.
Raz joined NPR in 1997 as an intern for All Things Considered and has worked virtually every job in the newsroom from temporary production assistant to breaking news anchor. As a host and correspondent, Raz has interviewed and profiled more than 6,000 people.
ABOUT GUY'S SPECIAL GUESTS
Co-Founder, Sub Pop
A lifelong passion for music brought Bruce Pavitt from his hometown of Chicago to Washington state, where he was a DJ at KAOS-FM at Evergreen State College. From there, he started a zine named Sub Pop, which reviewed hard-to-find independent rock recordings.
In 1988 Bruce and Jonathan Poneman opened the Sub Pop record label in downtown Seattle. By the early 90s, they had released recordings by Nirvana, Soundgarden and Mudhoney, and initiated a global interest in Seattle-area music.
Recognized as a cultural visionary and Seattle business icon, Bruce has appeared in a number of documentaries, including Sonic Highways and Hype. He has authored two books, Experiencing Nirvana and SUB POP USA, a collection of his early Sub Pop zines and syndicated columns. His footprints are embedded into the Seattle Walk of Fame. Bruce is now Creative Director at 8Stem interactive media.
Co-Founder & President, Sub Pop
Jonathan Poneman’s legacy as an independent music impresario began in Seattle as a college radio volunteer/DJ. In 1988, JP joined up with college radio colleague, Bruce Pavitt, to forge a Seattle-based record label. They expected their new enterprise to last a month. In 2018, Sub Pop celebrated its 30th birthday with a free festival for 55,000 friends.
JP held the company together with scotch tape and promises after Bruce retired from active participation in the late 90s, regaining footing in the early 2000s with hit records from The Shins, Postal Service, Iron and Wine, and David Cross.
Today, Sub Pop has over 50 million in global record sales and has donated more than 2 million dollars to nonprofits. JP has captained the label to become synonymous with Seattle and a home to a wide range of artists, including Soundgarden, Nirvana, Beach House, Father John Misty, Shabazz Palaces, and Weyes Blood.