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Critics call state's new pot logo promotional

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Washington’s Liquor Control Board has been inundated with feedback on its proposed marijuana regulations. The deadline to submit comments was Monday. The Board is writing the rules for legalized cannabis. Among the many concerns: the state’s new pot logo.

It’s called the Produced in Washington icon. It’s an outline of the state with a marijuana leaf in the middle. The idea was to require this label be affixed to any package containing marijuana sold at a retail store.

But not everyone thinks this grown-and-processed-in-Washington logo is a good idea. In feedback to the Liquor Control Board, Alison Holcomb, who led the legalization campaign, said the image could brand Washington as “the marijuana state.”

The state’s pot consultant, Mark Kleiman, agrees it’s promotional.

“That does seem to be closer to endorsement than is probably wise for something that: a) will be against federal law, and b) poses a health risk. I mean I wouldn’t like to see that logo on beer, either.”

The Liquor Control Board says the logo along with many other aspects of the proposed regulations are under review. In fact, the state plans to delay issuing the final draft rules by two weeks in order to digest the more than 200 comments received.

Since January 2004, Austin Jenkins has been the Olympia-based political reporter for the Northwest News Network. In that position, Austin covers Northwest politics and public policy as well as the Washington State legislature. You can also see Austin on television as host of TVW's (the C–SPAN of Washington State) Emmy-nominated public affairs program "Inside Olympia." Prior to joining the Northwest News Network, Austin worked as a television reporter in Seattle, Portland and Boise. Austin is a graduate of Garfield High School in Seattle and Connecticut College in New London, Connecticut. Austin’s reporting has been recognized with awards from the Association of Capitol Reporters and Editors, Public Radio News Directors Incorporated and the Society of Professional Journalists.
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